If you’re interested in seeing one of the dumbest business ideas ever, have a look at the new Comcasttown.com web site. I heard an ad for it on the radio, and was thinking “Cool. Now I can stream those Comcast TV shows to my PC.” I am a subscriber, so I figured they had finally worked out some content deals to get me the TV I already pay for onto my PC.
What I got looks suspiciously like the Webkinz kids site. (My kids play on it constantly, so I know it well. And it’s great – for them.) Basically, you’re given a “room”, and you can buy virtual furniture for it with virtual cash, and there’s a Facebook connect thing where you can invite your friends to come over to your virtual room and do god knows what. The irony is that this is a wrapper over Fancast.com. Why shouldn’t I go to Fancast (or Hulu) to watch TV on my PC. Why should I be bothered with this nonsense? Worse, it appears you only get the top 5 shows on Fancast – unless you hunt for more I guess. I ran out of patience before investigating further.
What are they going to do next – come out with a line of Comcast stuffed toys? “Commies”? I’d buy one if it was a likeness of the idiot who came up with this idea so I could stick pins in it.
Let me watch the Cable TV I pay for on my laptop so I can ditch my SlingBox! That’s what I want.
On the plus side, the ad jingle was really, really catchy. And… no, that’s it.
At Applian, we’re really good at designing cool products and marketing them well. If there’s a marketing angle here I don’t see, I’d love to be enlightened. Especially by anyone from Comcast. So, if you’re from Comcast, come defend yourself in the comments!